ICAST 2015 was a lot of fun and I enjoyed seeing many friends from all over the globe that attended. New products were introduced by some innovative companies and one in particular, had me scratching my head. I came across two different companies offering products that do basically the same thing. However, they couldn’t be further apart when it comes to price.
The first was Tauten, Inc. They have two models of line cutters, The Tauten Precision Line Cutter – Pro Elite and the Limited Edition. The Pro Elite retails for $119 and the Limited Edition for $229.
The second was, Line Cutterz. They make a double bladed ring that fits on your finger or attaches to any cylindrical object about the same diameter. It retails at select stores for $9.99.
This is where logic steps in and begs the question: Do I really need to spend $120 on something to cut fishing line?
For years people have used, knives, fingernail clippers, scissors and my favorite; biting through the line. Although, with braided lines this is a thing of the past. Cutting line is not an art form, but rather a necessity. We are not threading needles, but rather tying on leader or tying on your favorite lure. To say that this company has, “jumped the shark” is putting it mildly.
They have their work cut out for them trying to sell the Pro Elite that is nearly 12x’s the cost of a product that does the same thing, meanwhile the Limited Edition is 23x’s the cost of the Line Cutterz Ring.
So what is it that would prompt you to buy the Tauten cutter over the Line Cutterz? Comment below, I’d like to hear from you.