ICAST is the largest dealer fishing show in the US. Last year it was held in Las Vegas and this year it will be in Orlando Florida. It is a dealer and industry people on show. This is the reason it is held on weekdays July 15th to the 18th.
The 15th is for media and buyers to look for the latest greatest int the “new product showcase”. Media then get to vote on what they think it’s the best new product in each category.
Look for live update on the Saltyshores Facebook pages as I post up live update starting at about 5:30pm eastern time.