Sebile lures, now a part of Pure fishing which own brands like Berkley and Penn reels, wins the ICAST 2011 best hard plastic bait of show with the D&S crank. A diving lip plug who’s claim to fame is a single weedless hook vs a treble hook. What makes this lure unique is the fact that the hook is on a pivot utilizing gravity to keep it weedless. When the fish bites the point of the hook becomes exposed hooking the fish.
I was fortunate enough to catch up with Patrick Sebile towards the end of the show after everyone has already left. This award was his record setting 14th fishing awards in 3 years, another excellent achievement in the fishing industry. We had a few laughs and it was good seeing Patrick again.